Who We Are...

Led by veterans and close supporters of the military, Allegr Ltd is the social enterprise delivering the Military App.

As a Social Enterprise 50% of profits are directed back into campaigns and causes that align with our purpose. Our team and investors are passionate about combining technology and human engagement to drive positive change and seek to act as a connective tissue, bringing together people and support organisations that are delivering impact across the military community.

Allegr is named after Ben's (Co-Founder) youngest daughter who underwent open heart surgery at 4 days old. It represents how a community can support each other through difficult times. We are, simply, Better Together

Mission

Our mission is to strengthen connection, wellbeing, and belonging across our communities(of which the UK Armed Forces community is our priority) and any future communities we serve by enabling safe, trusted, and meaningful human engagement. Through our digital community platform and hands-on support services, we help military units, associations, and charities reconnect with their entire community, reduce isolation, and drive positive in person activity.

We exist to serve people, not data. We take an ethical, privacy-first approach to technology, ensuring members’ information is protected, never exploited, and used only to support community connection and wellbeing. We work in partnership with our clients’ HQ and leadership teams, providing practical training, operational support, and strategic guidance to increase efficiency, reduce administrative burden, and deliver measurable social impact with limited resources.

By combining purpose-built technology with human-led delivery, we aim to rebuild community at scale, support peer connection, and help serving personnel, veterans, and their families feel supported, valued, and connected throughout their lives.

Transforming the way Regiments and Military Units connect and support their entire family.

For new Regiments, Unit HQs or Associations looking to better support your members…